Livara Health needed a landing page that clearly shows how their MSK care model works, highlights real outcomes, and improves conversions for both health-plan decision makers and people dealing with back, neck, or joint pain. The goal was to make the experience feel tangible and trustworthy, strengthen the patient story, improve mobile clarity, and stay aligned with the existing brand while adding warmth and movement. My role was to organize the content strategy, design the full page experience, iterate through feedback rounds, and deliver a scalable design system that supports future growth.
Our approach was focused: we started with wireframes, gathered feedback, developed a high-fidelity design, and created a polished design system. We began by mapping out the content story, outlining the flow with sections like the hero, care model explanation, pain-area selector, value propositions, outcome metrics, success stories, and an FAQ with a call to action. This stage aligned the team on the narrative and allowed for adjustments in structure and tone.
After finalizing the structure, we moved to visual design, building on Livara’s brand to create a warmer, more human experience. We used soft gradients, clean whites, and human-centered imagery, refining the design through feedback to enhance messaging, strengthen the outcomes story, improve mobile experience, and balance content for patients and enterprise decision-makers.
